1-to-1 Interview
The one-to-one interview is, besides the focal group interview, another way of personal questioning in primary market research to raise data and evidence.
Change Architecture
The “change architecture“ is a precisely elaborated and coherent “end-to-end” change concept – from the first announcement, to the accomplishment of critical phases, up to the successful completion. It has a consistent logic which explains how the planned procedure leads to the changes targeted.
Focus group interview
The focus group is a moderated discussion group within a peer group tracking an open question. The focus lies on the discussion in terms of a qualified feedback (a qualified feedback provides information to the participants what has been made and why).
Lineup
The (systematic) lineup intends to clarify structures and relationships in a system. It triggers perception and reflection processes that can change dynamics within a group and can be helpful for conflict situations and for situations where decisions are required.